mycuppa Secret Label

Name: mycuppa Secret Label
Brand: mycuppa
SKU: MSL1WB
Price: 40.0 AUD
Availability: InStock
Rating: 4.99 (75 reviews)

$40.00

Flavor intensity : 9

Pack Size

1kg

Option to Grind

Whole Bean Espresso grind Stovetop grind Aeropress grind Drip/Filter grind Pour Over grind Plunger grind

Product variants

Cup and Taste Notes

Flavor : Salted caramel, rich milk and dark chocolate.

Acidity : Sweet citrus

Body : Full, syrupy, juicy

Aroma : Cocoa, berries.

Roaster's Notes

Secret Label is an opportunity to push boundaries in coffee.

Combining unusual flavours can result in exceptional and one-of-a-kind coffee blends.

Secret Label has juicy, citrus acidity that works well either as black or in milk or dairy alternatives, where it cuts through with fantastic precision.

Rich, smooth and plenty of bold flavours - all around a great coffee.

Enjoy.

Brew Recipe

Brew recipes are only intended as a rough and general guide. Always adjust recipe parameters to suit your own personal taste.

Dose -

Yield -

Time -

Ratio -

Guide -

Delivery and Shipping

Not home or want to leave instructions ? Easy, please make sure you visit our cart page first before checking out to set Authority To Leave (Signature Not Required) and add your instructions.

Free standard shipping for orders over $140.

AusPost Express option available.

Shipped fast - orders received before 3pm sent same day.

Orders will ship via AusPost or StarTrack for large, bulky orders.

We care - all orders are packed into cartons to protect. Never satchels.

How shipping costs are calculated : Shipping charges vary and there is no flat rate. Carriers use destination (your postcode), the cubic volume (size) and the weight of a parcel to determine cost.

We try our best to offer the most competitive rates.

When will my parcel arrive : Unfortunately, it's not possible to supply accurate delivery times and we suggest checking the courier websites for the latest transit times.

We promise to get your order ready super-fast, nothing hangs around waiting.

Generally, we pick, pack and ship your order within an hour during our work shifts.

Tracking: You will receive notifications and tracking details via email as we pick and ship your order. Once we hand over your parcel to the courier they will keep you informed as the parcel makes the journey to you.

Why we are faster: We get it, nobody likes waiting for deliveries, especially coffee.

Our large size enables us to have direct access to a high-speed hub that bypasses Melbourne Parcel Facility - a source of delays. We can't guarantee all parcels will bypass MPF as this is subject to route plans by the courier.

It is possible to reduce 1-2 days from the transit time by helping your parcel arrive sooner.

Suitable for : Espresso, Stovetop, Drip/Filter, Percolator, Plunger

Rich and smooth with plenty of punchy bold notes from the salted caramel and toffee with a milk and dark chocolate finish.

Description

Secret Label: Monthly 1kg Specialty Coffee Beans

Discover our Secret Label—an exclusive, limited-edition 1kg blend of medium-roast, specialty-grade Arabica coffee. Crafted by our master roaster, this monthly release is a journey into unique, high-grade seasonal lots.

November's Tasting Notes: A delicious journey of rich milk chocolate, sticky date pudding, and bright citrus acidity, finishing with deep caramel and toffee. Expect a rich, velvety blend with a smooth, buttery body and a long, rounded finish.

Available as 1kg whole beans or freshly ground for your brew method.

Why You'll Love the Secret Label

Exclusive Monthly Blend: A brand new, unique specialty coffee to discover every single month.
Master Roaster's Creation: Crafted with meticulous care using the best seasonal micro-lots, with no limits on bean cost or creative direction.
Exceptional Value: Access rare, high-grade, and expensive ingredients at an incredible price point.
Versatile & Delicious: Designed to taste stunning both as a black coffee or with your choice of milk or dairy alternatives.
Ultimate Freshness: Shipped as 1kg whole beans (default) or ground fresh to order, sealing in all the goodness.

What is the Secret Label?

The Secret Label is our master roaster's monthly passion project. It’s a free expression of coffee, designed to explore stunning new flavour combinations using the finest seasonal lots available. There are no limits on cost, taste parameters, or playing it safe.

Our goal is simple: to delight you with something unexpected and delicious.

Why the Secrecy?

We keep the blend's origins a secret for two key reasons:

To Protect Our Craft: These unique blends are the result of tireless experimentation. We want you to experience them first, directly from the source, before imitators try to copy our hard work.
To Remove Bias: Have you ever avoided a coffee just because of its origin? We want this coffee to be judged purely on its performance and flavour, not on any pre-conceived ideas.

Close your eyes, open your mind, and let the coffee speak for itself. The excitement is in the unknown and the unexpected.

A Truly Limited-Time Offer

Each Secret Label is available for one calendar month, or until the limited micro-lot ingredients run out (which can be before the month's end!).

Many customers fall in love with a blend, but unfortunately, once it's gone, it's gone forever. The high-grade specialty coffees we use are sourced in small quantities, just enough to supply the month.

How to Order Your 1kg Bag

1kg Bags Only: Secret Label coffee is exclusively available in 1kg bags. (Sorry, no 500g packs!)

Select Your Grind: Whole beans are the default option. If you require ground coffee, please ensure you select your preferred grind setting (e.g., Espresso, French Press) from the drop-down menu before adding the item to your cart.

Payment & Security

Payment methods

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

Watch our video below to learn more.

mycuppa uses a full cast iron coffee roaster for maximum flavor and sweetness

Why our coffees are different

Our custom SUPA-ROASTA is a one-of-a-kind, fully cast-iron platform using the most advanced computer controls for ultra-precise roasting of the best-tasting coffees.
These days, complete cast-iron roasting systems are extremely rare. Only cast-iron platforms can impart that highly desirable soft, moist heat into the coffee beans.
Would the best chefs and BBQ experts cook their culinary delights on Stainless, Alloy or Mild Steel or Air ?
Nope, neither would we.
mycuppa's SUPA-ROASTA creates coffees with smooth, rich, high-flavoured tastes, full and syrupy body, fine acidity and of course our trademark long, sweet finish.
Nothing compares.

Why roasting with Cast Iron is best

how we roast your coffee

Roasting coffee is a precise science. These days, computer profiles perform most of the automated tasks for controlling a roast profile. However, through better quality control via tasting, testing and optimization, we can make a big difference to the finished product through setting special parameters.

Click on the "+" symbols to learn more about how we roast your coffees.

mycuppa explains the delicate balance when roasting coffees for exceptional flavors

Roast Balance

Roast depth is a moving target for most coffee brands. It can depend upon the individual lot being roasted, ambient conditions (hot or cold) and the target brew application.

Our roast depth always targets medium (except for filter roast products that are roasted lighter).

Our medium-level roast is a combination of many factors, such as the balance of flavour, sweetness and acidity.

Roasting too far in one direction tends to pull or detract from other attributes.

Roast Profile

Our roast profile has evolved and optimized over the last 20 years.

Not much has changed in the last few years as the level of quality has essentially maintained at a consistently high range.

We roast for a medium level that takes all of the attributes into consideration - flavour, complexity, sweetness, acidity, body, aroma and finish.

Our roast profile could be described as carefully cautious - unwilling to push into zones that create an unbalanced cup taste.

Colour

Roast color is an outdated metric which no longer applies to quality coffees.

The external color of a roasted coffee bean bares little resemblance to how that coffee was actually roasted.

In the past, coffee was segmented as light, medium or dark. But those motifs did not sufficiently encompass the number of variations possible.

The external shade of a roasted coffee is more influenced by the brix (sugars) of the bean, e.g. higher brix levels may present or display darker shades of brown when roasted.

The processing method also plays a role in determining the final colour. Washed coffees are darker in shade, as are Decaf coffees, while naturals display a lighter and mottled appearance.

The roast profile also impacts the finished colour. A lighter-colored coffee may have been roasted poorly, having baked or stalled with darker internal colours.

Similarly, a lighter external color might hide the darker internals from scorching or rapid roasting using an invalid profile.

Dark does not mean stronger. In fact, dark is weaker as acid and caffeine levels decline.

Acidity

Acidity is perhaps one of the most complex and mis-understood attributes of roasted coffee.

Acidity is a fundamental requirement for flavor, in fact acidity is the pathway of flavor compounds.

Customers often ask for low—or zero-acid coffees. However, those coffees with very low acidity typically display dull, mediocre, and boring cup elements.

Australian coffee drinkers are predominantly milk or dairy alternative drinkers. In fact 93% of coffee drinkers add something else to the coffee besides sugar.

Acids are mostly grouped as citric or malic. When coffee is roasted well, the acidity should result in delicious sweetness.

However, the extraction or brew process can also affect the taste.

See how our coffees are roasted so beautifully

Whole bean coffee stays fresher for much longer than ground coffees

Ground coffee is poor value

Whole beans are the only way to enjoy freshly roasted coffee.

The moment coffee beans are ground, most of the essential, active compounds in ground coffee oxidize rapidly, losing vitality, aroma, flavour and body.

Ground coffee barely lasts 15 minutes; even sealed packs lose more than 80% of the critical essence in 2 weeks.

Unfortunately, once you open and close that pack, it's game over, and the ground coffee continues to stale at 20x the rate of whole beans inside of a sealed, unopened pack.

If you love coffee, please don't waste money buying pre-ground packs; you only get a small part of the wonderful coffee experience.

Buy a decent grinder and purchase whole beans; it makes a huge difference in aroma, flavour, and enjoyment.

Looking for something else ?

Try some of our most popular coffees.

A table comparing the facets of 5 products
Facet	Suuweet View details	Santosa Organic View details	Espresso Coffee Blend View details	Barista Coffee Blend View details	Centre Way Coffee Blend View details
Price
Price	Regular price From $26.00	Regular price From $27.00	Regular price From $26.00	Regular price From $26.00	Regular price From $27.00
Taste
Taste	Nut, vanilla, caramel, raisin and a chocolate finish	Balanced cup with notes of caramel, toffee, honey and dark chocolate	High flavoured, cherry, nut, blackcurrant, sweet fruits, long dark chocolate finish	Caramel. honey, nuts and chocolate.	Nut, cherry, vanilla and dark chocolate
Intensity
Intensity	8	8	8	8	8