Free shipping for product totals over $120

Roasting fresh daily. Ships fast before 3pm. Express option available.

mycuppa Secret Label

$39.00

Flavor intensity : 9


Pack Size
Option to Grind

Cup and Taste Notes

Flavor : Black cherry, salted caramel, rich and powerful dark chocolate.

Acidity : Sweet malic

Body : Full, syrupy, juicy

Aroma : Cocoa, berries.

Roaster's Notes

Secret Label is an opportunity to push boundaries in coffee.

Combining unusual flavours can result in exceptional and one-of-a-kind coffee blends.

Secret Label has juicy, citrus acidity that works well either as black or in milk or dairy alternatives, where it cuts through with fantastic precision.

Rich, smooth and plenty of bold flavours - all around a great coffee.

Enjoy.

Brew Recipe

Brew recipes are only intended as a rough and general guide. Always adjust recipe parameters to suit your own personal taste.

Dose -

Yield -

Time -

Ratio -

Guide -

Delivery and Shipping

Not home or want to leave instructions ? Easy, please make sure you visit our cart page first before checking out to set Authority To Leave (Signature Not Required) and add your instructions.

Free standard shipping for orders over $120.

AusPost Express option available.

Shipped fast - orders received before 3pm sent same day.

Orders will ship via AusPost or one of our courier partners.

We care - all orders are packed into cartons to protect. Never satchels.

How shipping costs are calculated : Shipping charges vary and there is no flat rate. Carriers use destination (your postcode), the cubic volume (size) and the weight of a parcel to determine cost.

We try our best to offer the most competitive rates.

When will my parcel arrive : Unfortunately, it's not possible to supply accurate delivery times and we suggest checking the courier websites for the latest transit times.

We promise to get your order ready super-fast, nothing hangs around waiting.

Generally, we pick, pack and ship your order within an hour during our work shifts.

Tracking: You will receive notifications and tracking details via email as we pick and ship your order. Once we hand over your parcel to the courier they will keep you informed as the parcel makes the journey to you.

Why we are faster: We get it, nobody likes waiting for deliveries, especially coffee.

Our large size enables us to have direct access to a high-speed hub that bypasses Melbourne Parcel Facility - a source of delays. We can't guarantee all parcels will bypass MPF as this is subject to route plans by the courier.

It is possible to reduce 1-2 days from the transit time by helping your parcel arrive sooner.

Suitable for : Espresso, Stovetop, Drip/Filter, Percolator, Plunger

Rich and smooth with plenty of punchy bold notes from the black cherry, salted caramel and dark chocolate finish.

Description

Buy 1kg of specialty grade, medium roasted, arabica coffee beans. 

Each Monthly Secret Label is available for a limited time as the ingredients and blend design changes when the calendar rolls over, or sometimes before the calendar end of the month if we run out of ingredients. 

Secret Label coffee is only available in 1kg packs of whole beans (default). You can select your preferred grind setting, and we grind it from freshly roasted coffee beans, sealing it in the goodness to ship immediately. 

Secret Label is where our master roaster, with meticulous care and expertise, crafts stunning blend designs using the best seasonal lots available. There is no limit on bean cost budget, taste parameters or playing it safe!

Secret Label is a free expression for taking coffee into new and interesting directions, searching for unique and distinctive flavour combinations.

It's also exceptional value considering the high-grade and quality ingredients.  

You can expect a rich, velvety blend with a smooth, buttery body and refreshing acidity that works well either black or with milk/dairy alternatives added. 

November's Secret Label takes a walk on the dark side (not roasted dark, but dark chocolate flavors) with delicious and sweet black cherry and salted caramel with our all time-favorite dark chocolate finish.

Why the secrecy?

Well, two reasons.

Firstly, the coffee industry is full of imitators - so why should we have our hard work copied?

Secondly, we are removing bias—at one point, most of you have probably tried a coffee from these origins and naturally assumed that's what they all taste like.

Our Secret Label coffee is carefully selected to provide a unique experience compared to other options in our store. 

Please close your eyes, open your mind and put your faith in our hands.

Try it; let the coffee stand up and be judged on its performance, not any previous ideas you may have about coffees from this origin.

The excitement is about the unknown and, more importantly, the unexpected. 

Our goal here is for you to be delighted.

A little bit about our Secret Label Coffee

Our Secret Label coffee changes every calendar month.

Many customers fall in love with a particular Secret Label coffee and ask us for more after the month.

Unfortunately, the specialized ingredients used to create Secret Label will be gone. High-grade, micro-lot coffees are only available in small quantities, and we source only enough to supply the month.

Secret Label Coffee is only available in 1kg bags; sorry, there are no 500g packs.

IMPORTANT—Whole Beans are the default. If you need ground coffee, please ensure you select the desired grind type before adding the item to your cart. 

Payment & Security

Payment methods

  • American Express
  • Apple Pay
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

mycuppa uses a full cast iron coffee roaster for maximum flavor and sweetness

Why our coffees are different

Our custom SUPA-ROASTA is a one-of-a-kind, fully cast-iron platform using the most advanced computer controls for ultra-precise roasting of the best-tasting coffees.
These days, complete cast-iron roasting systems are extremely rare. Only cast-iron platforms can impart that highly desirable soft, moist heat into the coffee beans.
Would the best chefs and BBQ experts cook their culinary delights on Stainless, Alloy or Mild Steel or Air ?
Nope, neither would we.
mycuppa's SUPA-ROASTA creates coffees with smooth, rich, high-flavoured tastes, full and syrupy body, fine acidity and of course our trademark long, sweet finish.
Nothing compares.

how we roast your coffee

Roasting coffee is a precise science. These days, computer profiles perform most of the automated tasks for controlling a roast profile. However, through better quality control via tasting, testing and optimization, we can make a big difference to the finished product through setting special parameters.

Click on the "+" symbols to learn more about how we roast your coffees.

mycuppa explains the delicate balance when roasting coffees for exceptional flavors

See how our coffees are roasted so beautifully

Whole bean coffee stays fresher for much longer than ground coffees

Ground coffee is poor value

Whole beans are the only way to enjoy freshly roasted coffee.

The moment coffee beans are ground, most of the essential, active compounds in ground coffee oxidize rapidly, losing vitality, aroma, flavour and body.

Ground coffee barely lasts 15 minutes; even sealed packs lose more than 80% of the critical essence in 2 weeks.

Unfortunately, once you open and close that pack, it's game over, and the ground coffee continues to stale at 20x the rate of whole beans inside of a sealed, unopened pack.

If you love coffee, please don't waste money buying pre-ground packs; you only get a small part of the wonderful coffee experience.

Buy a decent grinder and purchase whole beans; it makes a huge difference in aroma, flavour, and enjoyment.

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Taste
Taste
Nut, vanilla, caramel, raisin and a chocolate finish
Balanced cup with notes of caramel, toffee, honey and dark chocolate
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mycuppa does things differently to other coffee brands. Here we explain how.

we do things differently @mycuppa

From the world's best coffee farms, we go further than any other brand to control quality at every stage - hermetic seals on raw ingredients, temperature-controlled storage and rapid roast, pack and shipping - all completed in hours, not days, weeks or months.

Find out why coffee lovers keep coming back for the best-value coffee in Australia.

Customer Reviews

Based on 75 reviews
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B
Bec T.
The secret is out

Let me give you the good news. After 6 years of buying mycuppa Secret Label, there is no comparison to any other coffee. This just slays anything else. They must be throwing everything at it. Every single month the coffees have been mind blowing - how can you keep it up ?

D
Dean S.
Even the experts agree

We had a function at our home with 80 people attending. Yep, a major event for catering. My role in this was coffee barista although I had never done anything like it before. Armed with the February Secret Label, we smashed out 50 coffees with another 20 coming back to ask for seconds, lucky I had a few packs on hand. One guest was particularly taken with the coffee. He worked in the coffee industry and was stunned at how good the brews were, asking me where I got the beans from and who roasted it. We knew the mycuppa Secret label coffees were good but to see the reaction on people's faces was next level. Thank you for making our even such a success.

T
Thomas S.
Goodness me

So about 3 years ago we switched over to buying just their Secret Label. It's been the best decision ever. Coffees are stunning and so different from month to month. Bravo team mycuppa.

S
Scott T.
Complexity in a cup

This coffee is excellent; it has a nice body and a complex flavour

D
Darryl H.
OMG!

Wonderful scent and tastes. I heartily endorse this monthly coffee!