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December 2021

mycuppa December 2021 Newsletter

 Christmas isn't a season. It's a feeling." - Edna Ferber

mycuppa December 2021 Newsletter

December will always be a hectic period with a rush to finish projects, reach targets or achieve milestones before the year closes and everything grinds to a halt.

It pushes us towards that rewarding sense of satisfaction in meeting expectations or goals we set throughout the calendar.

December also holds the mantle as being the busiest time of year for shipping and parcel networks, so please take a moment to plan, as there is never a "good time for shipping parcels" in December.

It's also why we waited a whole week before sending this newsletter - to avoid the impact of the Black Friday/Cyber Monday sales at the end of November.

All those sellers have been busy shipping out orders to create a nightmare of parcel congestion and delays. Unfortunately, it's the same story every December, only it tends to get worse each year.

Speaking of that US-imported sales event, we poke a bit of fun at the ludicrous ways retailers may sometimes pull the wool over consumers' eyes in our blog below.

In other news, coffee farmers and exporters are enjoying the highest-priced market in over a decade, creating a dramatic and longer-term shift in power within the global coffee industry. We are experiencing the most challenging conditions in a generation as coffee prices surge, not by the trim inflation-type levels of sub 20% but significant, ugly increases of up to 60 – 90% that distort and disrupt entire markets.

The ongoing shortfall in supply is forcing a structural change in the global coffee market, and there's one sure thing: coffee prices will rise again in 2022. It will be another $2/kilo for us as the market has already jumped $4/kg.

Read our explainer below on how raw coffee has doubled in price over the last 12 months and what the impact will be for coffee drinkers.

Secret Label

This month sees a welcome return for 2 of our favourite origins that have been in such short supply since March.

We have paired coffees with unique characteristics to generate something different to the everyday.

We love the fruit sweetness, and whilst we never intended to create a Christmas-themed blend, this puppy is a stunning rendition of Xmas pudding.

With the severe shortage of coffee of exceptionally decent quality lots, our famous Secret Label program is at risk of running out of future options. It will take a lot of work from next month to keep up the same level of excitement.

So indulge in December's excellent coffee whilst the good times last. 

Gift Certificates

Are you stuck for ideas on what to give a beloved coffee enthusiast for Xmas ?

How about a mycuppa Gift Certificate - issued as a secure, unique electronic code with secret keys that never expire, gift certificates are a great idea to reward a colleague, friend or family member used in either part or full towards any purchase in the checkout, just like any other payment method.

You can even schedule the Gift Certificate email at a specific date and time to coincide with an event, e.g. Xmas morning, etc. and include a personalized message.

On behalf of the mycuppa team, thanks for your support and loyalty throughout the year, and we wish you a joyous festive season.

mycuppa Secret Label December 2021

December 2021 Secret Label

This month sees a return of our favourite origins - both have been in short supply since March. 

True to form, we have paired coffees with unique characteristics to generate something a little different to the everyday.

The coffee blend called "December's Secret Label" was not explicitly created for Christmas, but it has a sweet and fruity flavour that reminds some people of Christmas pudding. The blend is complex, mixing fruits, nuts, toffee, caramel, and chocolate. Some coffee companies create unique Christmas blends each year, and December's Secret Label has similar characteristics to these unique blends.

Often, fruit and nuts play poorly in coffees, but this blend has a delicious fusion with sweet fruit layers on top of a rich nutty and chocolate foundation.

The finish is long, deep and rewarding.

Juicy red and blue fruits, a hint of clove, hazelnut, almond, caramel, toffee and milk chocolate. 

Click here for our latest coffee beans on sale

 

mycuppa December 2021 Newsletter price rise

A seismic power shift - are coffee farmers flexing their muscles?

Along with the rest of the coffee industry, we had also seriously underestimated the continued surge in green coffee prices, and it's left the entire coffee roasting fraternity exposed literally with our pants around our ankles.

What started as a bullish run in February has kept moving upwards with no signs of a retreat or stabilizing.

In August, we thought the impact was around $2.40 per kilo, but that's been well and truly blown out of the water during November's big price surge, peaking around +$5/kilo on top of where we started the year.

Rising coffee pricing has already impacted the retail side with an average of $4/kg increases, but that's not going to be enough to cover the most recent rally with a $2/kg shortfall and 2022 forecasts of even higher differentials.

At mycuppa, we have always tried to buffer coffee market volatility to keep our prices ultra-competitive. Still, there is no escape from a rapidly rising tide, and we are currently underwater on our portfolio.

Read our blog on how the tables have turned, and coffee farmers are enjoying their once-in-a-generation "gold rush" - Coffee prices keep rising

mycuppa December 2021 Newsletter - Fake Sales

 

Is it really on sale?

Is the Black Friday/Cyber Monday sales event a genuine opportunity to save, or is it just clogging up the freight networks at the worst possible time of the year with run-out or superseded models?

Over 600 items had inflated retail prices before a mid-year sales promotion by a well-known online retailer. Choice magazine discovered that the best deals for four espresso machines were unavailable during Black Friday/Cyber Monday. Check out our observations on the recent Black Friday/Cyber Monday sale. BFCM Sales events - is it working?