Coffee beans are processed from cherries picked from a tree.
Depending upon the location, soil conditions, weather patterns and the varietal, those cherries growing on the coffee trees have a wide spectrum of flavors and attributes.
Some of the most desired coffee characteristics involve fruits. It's the fruit in a coffee that can govern the prices paid and high levels of sweet fruits in a coffee command premiums.
But many coffees don't have fruits in the cup, instead it might be nut, caramel, toffee, chocolate, malt, etc.
So the fruity lots are considered desirable and expensive.
We know that fruit in the cup creates interesting complexity and generates unique outcomes. It's a way of differentiating your product from everyone else.
Preserving that fruit in coffees is not easy - we must be careful in roasting to enhance the natural fruit elements.
But too much fruit in a coffee can easily confuse or annoy drinkers. Getting that balance right is the key to success.
It would be easy to just take some sun-dried, naturally processed Ethiopians, like our Bensa or Harrar, and produce a fruity compote.
Whilst it may appeal to the fruit-driven enthusiast who drinks black coffees, it may also offend or not hit the spot with the broader majority of coffee drinkers - the other 90%.
Why it's special
Designing and evolving our Berry Apocalypse has been a really happy journey. Even for our master roaster with 40 years of experience.
Dealing with the nuances of changing ingredients every few months is never easy, but we seem to have this moving target well and truly nailed down.
Our Berry Apocalypse is a very special creation and once you try it you will understand just how much effort has gone into creating this masterpiece.
Respecting the fruits whilst also paying homage to the array of elements that most coffee drinkers crave.
It's at once a spritzy, sparkling performer with fireworks but also a proven stayer with long, sweet and intense finish that coffee lovers enjoy.
Berry and chocolate are like peas and carrot - a match made in heaven.
There is a wonderful winey note here that will suit milk-based espresso, plunger, filter, etc. incredibly well.
Powerful and nuanced. Berry Apocalypse leverages our 40+ years in coffee.
This coffee is seasonal - it means we are constantly changing the blend components.
Customers who purchase Berry Apocalypse keep on coming back for more.
We think you will as well !
Sometimes it's nice to keep a secret.
Berry Apocalypse is one of those delightful secrets.
An amazing coffee with rich, delicious and velvety notes that will blow you away.
One of the best tasting coffee in our store.......try it in a stovetop, or plunger or filter for a very rewarding cuppa.