The Evolution of the Perfect Filter Roast
Years ago, we made a conscious decision to resist the industry trend of rushing into "filter-style" coffees. Call it caution, or call it being conservative, but our goal was always simplicity. We wanted to ensure our customers avoided purchasing mistakes and received the highest quality consistency.
However, after extensive engineering and months of dedicated profiling, we are thrilled to share our dedicated filter-style roasted coffee range.
This isn't just a lighter version of our espresso profiles. It is a scientifically developed light roast designed to span various brew methods while avoiding the pitfalls of the "Omni-roast."
What Actually Is a "Filter Roast"?
The definition of "filter style" is a constantly moving target. In the coffee world, one roaster's light is another's dark.
-
The Nordic Style: Ultra-light roasting that can sometimes taste "green" or undeveloped.
-
The Old-School US Style: Often darker, bulk-brew profiles.
This circular definition creates a spectrum where many brands simply offer their interpretation of what a filter roast should be. Often, this is led by the roaster's ego rather than the drinker's enjoyment.
Our approach hits the sweet spot. We aren't trying to be ultra-Nordic or old-school. We have engineered a unique balance that avoids the sour, woody, and grassy notes of under-developed roasts, as well as the ashy, burnt notes of over-developed beans.
Why Filter Coffee is Growing Faster Than Espresso
The demand for filter coffee is exploding, and for good reason:
-
Lower Cost of Entry: You don't need to spend thousands on high-end grinders and espresso machines. Simple devices like the Aeropress or a V60 allow for incredible results at a fraction of the cost.
-
Health & Preference: Many coffee lovers are moving away from dairy. Without milk to mask the flavor, the acidity of a standard espresso roast can be overwhelming. A clean filter roast offers a lower-acid, smoother experience perfect for black coffee drinkers.
-
Flavor Clarity: Medium and dark roasts amplify "roasty" notes. If you want to taste the fruit, floral, or nut characteristics of the bean, a precision light roast is essential.
The Problem with "Omni-Roast"
You might see brands touting "Omni-roast"—a style that claims to work for both espresso and filter.
Our advice? Run a mile.
Omni-roast is often a "lazy" way to make one roast style fit all. At our volume, roasting 20+ coffees daily, we believe in precision. You cannot simply dump coffee out of the roaster a few seconds early and call it a filter roast. There is science, engineering, and distinct profiling required to get it right.
Important: How to Order Our Filter Coffee
To ensure freshness and quality, we have placed sensible boundaries around our filter offerings. Because we roast these on a smaller, dedicated platform, please note the following conditions before ordering:
-
Curated Selection: Not all beans suit light roasting. Our Filter Style list is fixed and changes periodically (monthly or quarterly).
-
No "A La Carte" Requests: We cannot roast coffees X, Y, or Z as filter roasts if they are not on the specific Filter list. The profiles must be engineered for that specific bean.
-
Stock & Back-Orders: We hold small levels of stock, barely 2 days worth. If a coffee shows as "Back-Order," it means we are out of stock right now and more will be roasted in the next few days.
-
Production Schedule: Back-ordered filter coffee will be scheduled for the next filter roasting production run (usually the following business day, but can extend to 2 days during peak times).
-
Shipping: We do not split shipments. If your order contains both in-stock and back-ordered filter coffee, the whole order ships when the filter roast is ready.
We have extensively tested these coffees to achieve the "best balance" across a wide spectrum of light-roasted brewing. We are excited for you to taste the difference that patience and precision make.
Our filter style, light roast coffees are available here - Filter Style Roasted Coffee
