In recent years, coffee roasters have undertaken initiatives to explore the opportunities of Direct Trade coffees.

Whilst some may think it is an exercise to bypass the brokers just for perceived cost savings, the reality is many roasters operating in the specialty coffee market, just like us at www.mycuppa.com.au are taking additional steps to control the quality of their sourcing in green beans.

We pay the same price for Direct Trade coffees as the equivalent price available from local brokers, therefore we are passing on the complete wholesale pricing benefit to the end farmer/co-op.