September 2019 Secret Label

$26.00
  • Acidity: Medium, juicy, citrus, balanced.
  • Body: Rich, fully and syrupy.
  • Aroma: Strawberry, cocoa
  • Flavour: Sweet red cherry, salted caramel, toffee, plum, dark chocolate.
  • Aftertaste: Plum, Port Wine, caramel

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1kg of specialty grade, medium roasted, arabica coffee beans. 

Our September 2019 Secret Label is now available for a limited time in 1kg packs of whole beans (default), or you can select your preferred grind setting to be ground for you from freshly roasted coffee beans.

This month we want to support the global coffee farming community by offering coffees from the only certification program in the coffee industry that's honest, genuine and properly controlled across the entire flow of goods from farmer, to exporter, to importer onto the roaster andthen end-consumer - the FAIRTRADE system.

For the first time ever, it's not going to be a secret - we have not offered these coffees combined together as a blend in the past, so it's fair to say that it is indeed new and quite special.

We have taken three(3) of our popular certified FAIRTRADE Organic coffees and created a delicious product to encourage our customers to make the switch to ethical sourcing decision by supporting FAIRTRADE.

Not only are these coffees also certified Organic, we have paid the FAIRTRADE premium that ensures farmers receive the higher price for their crop, directly helping secure a more sustainable future for these farming communities.

Colombia, PNG and Mexico produce stunning coffees in their own right. There......we have gone and done it...........revealed the Secret for this month. These certified, FAIRTRADE and Organic lots are crafted into a rich, sweet and superbly balanced blend.

Individually, we had these coffees well sorted and gauged. However, during the blending process we managed to develop interesting characteristics that were not part of each standalone coffee - aromas of fresh strawberries, pleasant tasting notes of red cherries, plum and dark chocolate with delicious salted caramel and toffee flavours in the finish.

Buy as much as you want - we will keep on roasting it every day until the lot runs out.

Please note, some of our Secret Label offers have often been sold out within two(2) weeks despite upping the allocation, so there is no guarantee the offer will remain open for the entire month. If you are considering this coffee, grab it soon to avoid disappointment.

Why the secrecy ?

Well, 2 reasons actually.

Firstly, the coffee industry is full of imitators - so why should we have our hard work copied.

Secondly, we are removing bias - at one point in time, most of you have probably tried a coffee from these origins and naturally assume that's what they all taste like......

Well, the fact is not all coffees are created equal and this has been specially selected as it offers something a bit different to other coffees in our store.

Close your eyes, open your mind and put your faith in our hands.........try it - let the coffee stand up and be judged on it's performance, not any previous ideas you may have held about coffees from this origin.

The excitement is about the unknown and more importantly the unexpected.

Our goal here is for you to be delighted.

A little bit about our Secret Label coffee

Only available in 1kg bags, sorry, no 500g packs.

For those of you wondering why we limit the promotions to just 1kg whole beans, it's due to time pressures caused by these frantic sale offers - it's impossible to cater for 12 different combinations of the same coffee and meet order dispatch timeframes.

AROMA - Strawberry, cocoa

FLAVOUR - Sweet red cherry, salted caramel, toffee, dark chocolate.

ACIDITY - Medium, juicy, citrus, balanced.

BODY - Rich, full, syrupy.

BALANCE - Excellent.

AFTERTASTE - Plum, port wine, caramel.

OVERALL - Interesting juicy acidity with cherry, plum and chocolate.

For a limited time only - ending when the allotment has run out which may occur before the end of the month.

IMPORTANT - Whole Beans is the default - if you need ground coffee, you must select your desired grind type before adding the item to your cart - please do not place grind comments in the delivery instructions as these may be missed or ignored (we can't possibly read the entire contents of every order) and whole beans will be sent - it's important to have accurate order picking.

Roaster's Notes

One of the things we love about working with Organic coffees is the unpredictable results - you can literally uncover surprise packages whereby not every cup is the same as the last.

Due to the organic process, the coffee is not as consistent as say a traditional coffee - that's the interesting X-factor in Organic coffee where it can soar to incredible heights with pockets of amazing fruits.

Enjoy.

(SEP19SL)

One of the things we love about working with Organic coffees is the unpredictable results - you can literally uncover surprise packages whereby not every cup is the same as the last.

Due to the organic process, the coffee is not as consistent as say a traditional coffee - that's the interesting X-factor in Organic coffee where it can soar to incredible heights with pockets of amazing fruits.

Enjoy.

SKU SEP19SL
Shipping Weight 1.0000kg
Shipping Width 0.050m
Shipping Height 0.140m
Shipping Length 0.090m
Shipping Cubic 0.000630000m3

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