October 2019 Secret Label

$25.00
  • Acidity: Juicy, citrus, balanced.
  • Body: Rich, full.
  • Aroma: Cocoa
  • Flavour: Caramel, malt and milk chocolate.
  • Aftertaste: Malt, caramel, cookies and cream

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1kg of specialty grade, medium roasted, arabica coffee beans. 

Our October 2019 Secret Label is now available for a limited time in 1kg packs of whole beans (default), or you can select your preferred grind setting to be ground for you from freshly roasted coffee beans.

We have crafted another blend.........why ?, because there is just so much more fun you can have by playing around with ingredients.

In searching for something different, it gets harder each time to pull the proverbial rabbit out of the hat, because quite frankly, literally everything in coffee has been done before, likely many times over.

So what we have tried to do this month is pair ingredients that would rarely ever be blended together - coffees from less popular origins, still with inherent and definable standalone qualities, difficult to source, scarcely available and hence more expensive and risky to use.

Of course, the easy way out would have been to grab tasty lots from the default go-to origins of Brazil, Colombia and any of the Central Americans.......but that's playing it too safe and doing what everyone else does - boring !.

So just like top-end chef's do in their pursuit of turning the ordinary into something extraordinary, we also feel the need to be challenged with a prospect of playing with coffees that are often left field or left alone by almost every other coffee company. Let them play with their $100 Geishas or 48hr fermented, macerated naturals and experimental processing lots.

We aimed for a refined cup this month with a hint of malt.

I've often been afraid of malt in a coffee as it's been the domain of the lower grade, cheaper lots......essentially malt is the only thing going for some coffees, but we have re-discovered the joy of past childhoods remembering the trip home from a day out at the beach with our parents buying us kids those old-fashioned malt milkshakes.

But there's a bit more going on here, we also wanted some juicy acidity and plenty of body with a mid-palate burst of flavours.

There's some lovely red apple acidity, syrupy caramel, malt and chocolate here with a cookies and cream finish.

Buy as much as you want - we will keep on roasting it every day until the lot runs out.

Please note, some of our Secret Label offers have often been sold out within two(2) weeks despite upping the allocation, so there is no guarantee the offer will remain open for the entire month. If you are considering this coffee, grab it soon to avoid disappointment.

Why the secrecy ?

Well, 2 reasons actually.

Firstly, the coffee industry is full of imitators - so why should we have our hard work copied.

Secondly, we are removing bias - at one point in time, most of you have probably tried a coffee from these origins and naturally assume that's what they all taste like......

Well, the fact is not all coffees are created equal and this has been specially selected as it offers something a bit different to other coffees in our store.

Close your eyes, open your mind and put your faith in our hands.........try it - let the coffee stand up and be judged on it's performance, not any previous ideas you may have held about coffees from this origin.

The excitement is about the unknown and more importantly the unexpected.

Our goal here is for you to be delighted.

A little bit about our Secret Label coffee

Only available in 1kg bags, sorry, no 500g packs.

For those of you wondering why we limit the promotions to just 1kg whole beans, it's due to time pressures caused by these frantic sale offers - it's impossible to cater for 12 different combinations of the same coffee and meet order dispatch timeframes.

AROMA - Cocoa

FLAVOUR - Malt, caramel, toffee, milk chocolate.

ACIDITY - Juicy, citrus, balanced.

BODY - Rich and full.

BALANCE - Excellent.

AFTERTASTE - Malt, cookies and cream, caramel.

OVERALL - Sweet cup with juicy acidity.

For a limited time only - ending when the allotment has run out which may occur before the end of the month.

IMPORTANT - Whole Beans is the default - if you need ground coffee, you must select your desired grind type before adding the item to your cart - please do not place grind comments in the delivery instructions as these may be missed or ignored (we can't possibly read the entire contents of every order) and whole beans will be sent - it's important to have accurate order picking.

Roaster's Notes

We have walked out on a limb by combining these lots together in a blend. Makes for an interesting cup.

My fear of malt seems to have passed and it's presenting a delightful texture to the apple acidity and rich caramel.

Enjoy.

(OCT19SL)

We have walked out on a limb by combining these lots together in a blend. Makes for an interesting cup.

My fear of malt seems to have passed and it's presenting a delightful texture to the apple acidity and rich caramel.

Enjoy.

SKU OCT19SL
Shipping Weight 1.0000kg
Shipping Width 0.050m
Shipping Height 0.140m
Shipping Length 0.090m
Shipping Cubic 0.000630000m3

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