November 2019 Secret Label

$25.00
  • Acidity: Orange, tangy.
  • Body: Syrupy, rich and full.
  • Aroma: Cocoa, berries
  • Flavour: Caramel, raw sugar, honey, toffee, milk chocolate.
  • Aftertaste: Textured cocoa, milk chocolate

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1kg of specialty grade, medium roasted, arabica coffee beans. 

Our November 2019 Secret Label is available now for Pre-Order and first release is scheduled for 7th November.

Secret Label is supplied in 1kg packs only and you have the choice of whole beans (default), or select your preferred grind setting to be ground from freshly roasted coffee beans.

In crafting this month's Secret label blend, we played a straight bat by staying in relatively safe territory to combine rich and creamy coffees into a sweet, smooth and rewarding cup. But that doesn't mean it's boring !

It's all about balance and refinement with layers of textured cocoa in a super-sweet cup of tangy acidity.

This month's Secret Label is a coffee for any hour of the day, with a deceptively lush array of body, flavours and finish.

Salted caramel, raw sugar, milk chocolate, honey, toffee and sweet orange acidity work particularly well for milk-based beverages.

Buy as much as you want - we will keep on roasting it every day until the lot runs out.

Please note, some of our Secret Label offers have often been sold out within two(2) weeks despite upping the allocation, so there is no guarantee the offer will remain open for the entire month. If you are considering this coffee, grab it soon to avoid disappointment.

Why the secrecy ?

Well, 2 reasons actually.

Firstly, the coffee industry is full of imitators - so why should we have our hard work copied.

Secondly, we are removing bias - at one point in time, most of you have probably tried a coffee from these origins and naturally assume that's what they all taste like......

Well, the fact is not all coffees are created equal and this has been specially selected as it offers something a bit different to other coffees in our store.

Close your eyes, open your mind and put your faith in our hands.........try it - let the coffee stand up and be judged on it's performance, not any previous ideas you may have held about coffees from this origin.

The excitement is about the unknown and more importantly the unexpected.

Our goal here is for you to be delighted.

A little bit about our Secret Label coffee

Only available in 1kg bags, sorry, no 500g packs.

For those of you wondering why we limit the promotions to just 1kg whole beans, it's due to time pressures caused by these frantic sale offers - it's impossible to cater for 12 different combinations of the same coffee and meet order dispatch timeframes.

AROMA - Cocoa, berries

FLAVOUR - Salted caramel, raw sugar, honey, toffee, milk chocolate.

ACIDITY - Orange, tangy.

BODY - Syrupy, rich and full.

BALANCE - Excellent.

AFTERTASTE - Textured cocoa, milk chocolate.

OVERALL - Sweet, silky cup of rich caramel and toffee.

For a limited time only - ending when the allotment has run out which may occur before the end of the month.

IMPORTANT - Whole Beans is the default - if you need ground coffee, you must select your desired grind type before adding the item to your cart - please do not place grind comments in the delivery instructions as these may be missed or ignored (we can't possibly read the entire contents of every order) and whole beans will be sent - it's important to have accurate order picking.

Roaster's Notes

This month we wanted to contrast against the perky and distinctive attributes of the feature coffee from East Timor - so we engineered November's Secret Label as a super-sweet, lush and rich cup that's so creamy and refined it's as smooth as silk.

A coffee for any moment of the day, it's a lovely example of how far coffee has progressed in the modern, specialty era.

Enjoy.

(NOV19SL)

This month we wanted to contrast against the perky and distinctive attributes of the feature coffee from East Timor - so we engineered November's Secret Label as a super-sweet, lush and rich cup that's so creamy and refined it's as smooth as silk.

A coffee for any moment of the day, it's a lovely example of how far coffee has progressed in the modern, specialty era.

Enjoy.

SKU NOV19SL
Shipping Weight 1.0000kg
Shipping Width 0.050m
Shipping Height 0.140m
Shipping Length 0.090m
Shipping Cubic 0.000630000m3

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