1kg of specialty grade arabica whole coffee beans.
Our November 2018 Secret Label is now available for a limited time - a superb single origin coffee.
November's secret label is well-rounded, clean and balanced coffee with something for everyone.
A single origin lot from a highly regarded Co-Op - this coffee is Organic and FAIRTRADE (however, it's being sold without the FAIRTRADE mark to lower the cost of the product meaning you save).
Here's what you can expect in the cup:-
- Creamy body.
- Fruity overtones without being fruit-driven - green apple crispness upfront.
- Slight spicy aroma.
- Well balanced.
- Mild acidity.
- Clean finish of orange and cocoa.
At just $24/kg, this coffee is great value at half price our competitors sell this coffee for $49/kg both online and in store retail.
Buy as much as you want - we will keep on roasting it every day until the lot runs out.
PLEASE NOTE : customers have been contacting us towards the end of each month complaining that we have run out of a promotional coffee. These promotions are incredibly popular and the coffee sells fast in a short period of time - it's not an endless supply and we can't possibly crystal ball how long it will last. We do our best to reach 3 weeks and that's often a real stretch.
Why the secrecy ?
Well, 2 reasons actually.
Firstly, the coffee industry is full of imitators - so why should we have our hard work copied.
Secondly, we are removing bias - at one point in time, most of you have probably tried a coffee from this origin and naturally assume that's what they all taste like and moved on.
Well, the fact is not all coffees are created equal and this is a different lot to what we have offered in our store.
Close your eyes, open your mind and put your faith in our hands.........try it - let the coffee stand up and be judged on it's performance, not any previous ideas you may have held about coffees from this origin.
The excitement is about the unknown and more importantly the unexpected.
Our goal here is for you to be delighted.
A bit about the November Secret Label coffee
Only available in 1kg bags, sorry, no 500g packs and no ground packs.
For those of you wondering why we limit the promotions to just 1kg whole beans, it's due to extreme time pressures caused by huge spikes in orders - it's impossible to cater for 12 different combinations of the same coffee and meet our order dispatch timeframes.
AROMA - Spicey.
FLAVOUR - Green apple upfront, soft caramel, toffee and chocolate
ACIDITY - Mild.
BODY - Creamy.
BALANCE - Rich texture.
AFTERTASTE - Hints of orange and cocoa.
OVERALL - Clean cup, sweet finish, classic flavour.
For a limited time only - ending when the allotment has run out.
Another exceptional value coffee offered at half the price our competitors sell it for.
The clean classic flavours with a delicious orange cocoa finish makes for a rewarding cup.
Yet another exceptional value lot offered at half price in the market.
It's double certified FAIRTRADE and Organic.
Clean classic flavours with a delicious orange and cocoa finish.