June 2021 Secret Label

$27.00
  • Acidity: Juicy, balanced, sweet
  • Body: Rich and syrupy.
  • Aroma: Nuts, cocoa, mixed berries
  • Flavour: Black cherry, strawberry, raspberry, black tea, brown sugar, lime, nougat, hazelnut
  • Aftertaste: Sweet cup, great balance, long creamy finish

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1kg of specialty grade, medium roasted, arabica whole coffee beans.

Last month's Secret Label took a walk into fruit driven sweetness with some amazing aromatics and complex flavours.

This month, we are focusing on jammy notes that generate intense sweetness with a winey finish that lingers in the cup.

June's Secret Label uses two exceptional micro lot coffees that work together beautifully and we are loving the balanced notes of strawberry and raspberry.

There's a fair bit going on with this cup.........black cherry, strawberry, raspberry, black tea, lime, brown sugar sweetness with hints of nougat and hazelnut.

A coffee that's rich and smooth, full-bodied with refined acids, it's superb as a black or with milk. A true versatile performer across any brew application.

We have talked previously about how difficult it is to prepare a coffee that works across black and white and this month's Secret Label just shines so well in both areas.......the key to it's impressive performance is intense sweetness of it's acids.

Often coffees with lower acids can be muted or even sour in milk, but this Secret Label blend has amazing abilities to produce a wonderful range of sweetness without being acidic.

Buy as much as you want - we will keep on roasting it every day until the lot runs out or the end of the month.

Why the secrecy ?

Well, 2 reasons actually.

Firstly, the coffee industry is full of imitators - so why should we have our hard work copied.

Secondly, we are removing bias - at one point in time, most of you have probably tried a coffee from origins and naturally assume that's what they all taste like......

Well, the fact is not all coffees are created equal and this has been specially selected as it offers something a bit different to other coffees in our store.

Close your eyes, open your mind and put your faith in our hands.........try it - let the coffee stand up and be judged on it's performance, not any previous ideas you may have held about coffees from this origin.

The excitement is about the unknown and more importantly the unexpected.

Our goal here is for you to be delighted.

A little bit about our  Secret Label coffee

Only available in 1kg bags, sorry, no 500g packs.

For those of you wondering why we limit the promotions to just 1kg whole beans, it's due to time pressures caused by these sale offers - it's impossible to cater for 12 different combinations of the same coffee and meet order dispatch timeframes on top of everything else we sell.

AROMA - Nuts, stewed fruits.

FLAVOUR - Black cherry, strawberry, raspberry, black tea, brown sugar, lime, nougat, hazelnut

ACIDITY - Juicy, balanced, sweet.

BODY - Rich and syrupy.

BALANCE - Exceptional symmetry.

AFTERTASTE - Long jammy finish.

OVERALL - Sweet cup, clean juicy flavors of strawberry and raspberry that build in the finish.

For a limited time only - ending when the allotment has run out which may occur before the end of the month.

IMPORTANT - Whole Beans is the default - if you need ground coffee, you must select your desired grind type before adding the item to your cart - please do not place grind comments in the delivery instructions as these may be missed or ignored (we can't possibly read the entire contents of every order) and whole beans will be sent.

Roaster's Notes

OK, so it seems like we are going through a fruity phase with our coffee lately.

Well, sure......that's true and it's because the last dozen or so Secret Label's have been either dark or milk chocolates "bombs".

Don't be afraid to take a punt on this coffee, it's still delivering huge flavours and chocolate notes, but it's the incredible build up of strawberry and raspberry jam in the finish that really floats our boat with this blend.

A coffee that can work well across black or in milk is rare in this modern era of roasting "medium", so this Secret Label manages to pull off the impossible with it's deceptively delicious acids that are tamed like wild horses to make the black cup experience rewarding and finish in milk a jammy delight.

(JUN21SL)

OK, so it seems like we are going through a fruity phase with our coffee lately.

Well, sure......that's true and it's because the last dozen or so Secret Label's have been either dark or milk chocolates "bombs".

Don't be afraid to take a punt on this coffee, it's still delivering huge flavours and chocolate notes, but it's the incredible build up of strawberry and raspberry jam in the finish that really floats our boat with this blend.

A coffee that can work well across black or in milk is rare in this modern era of roasting "medium", so this Secret Label manages to pull off the impossible with it's deceptively delicious acids that are tamed like wild horses to make the black cup experience rewarding and finish in milk a jammy delight.

SKU JUN21SL
Shipping Weight 1.0000kg
Shipping Width 0.050m
Shipping Height 0.140m
Shipping Length 0.090m
Shipping Cubic 0.000630000m3

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