July 2021 Secret Label

$27.00
  • Acidity: Juicy, balanced, sweet
  • Body: Full, counded and syrupy.
  • Aroma: Nuts, bakers cocoa
  • Flavour: Stone fruits, caramel, plum, raisin, hazelnuts with both milk and dark chocolate.
  • Aftertaste: Persistent hazelnut and chocolate with sweet caramel

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1kg of specialty grade, medium roasted, arabica whole coffee beans.

Last month's Secret Label was a jammy sweet delight with strawberry and raspberry.

This month, we are focusing on adding some nuts, in fact hazelnut as it's often one of the more difficult flavours to generate in coffee.

We know how well nuts and chocolate go together and this blend does a brilliant job of combining both elements.

A coffee with an immediate front palate flavor, it stands up and makes you take notice with it's crisp acids that slice through milk beautifully.

There's some nice stone fruits, caramel, plum and raisins with both a milk and a dark chocolate note in the finish.

Buy as much as you want - we will keep on roasting it every day until the lot runs out or the end of the month.

Why the secrecy ?

Well, 2 reasons actually.

Firstly, the coffee industry is full of imitators - so why should we have our hard work copied.

Secondly, we are removing bias - at one point in time, most of you have probably tried a coffee from origins and naturally assume that's what they all taste like......

Well, the fact is not all coffees are created equal and this has been specially selected as it offers something a bit different to other coffees in our store.

Close your eyes, open your mind and put your faith in our hands.........try it - let the coffee stand up and be judged on it's performance, not any previous ideas you may have held about coffees from this origin.

The excitement is about the unknown and more importantly the unexpected.

Our goal here is for you to be delighted.

A little bit about our  Secret Label coffee

Only available in 1kg bags, sorry, no 500g packs.

For those of you wondering why we limit the promotions to just 1kg whole beans, it's due to time pressures caused by these sale offers - it's impossible to cater for 12 different combinations of the same coffee and meet order dispatch timeframes on top of everything else we sell.

AROMA - Nuts, bakers cocoa.

FLAVOUR - Stone fruits, caramel, plum, raisin, hazelnuts with both milk and dark chocolate.

ACIDITY - Juicy, balanced, sweet.

BODY - Full, rounded and syrupy.

BALANCE - A nice lift at the front palate, rising to a peak in the middle and then finishing with sweet acids.

AFTERTASTE - Persistent hazelnut and chocolate with caramel sweetness.

OVERALL - Sweet cup, clean juicy flavors of strawberry and raspberry that build in the finish.

For a limited time only - ending when the allotment has run out which may occur before the end of the month.

IMPORTANT - Whole Beans is the default - if you need ground coffee, you must select your desired grind type before adding the item to your cart - please do not place grind comments in the delivery instructions as these may be missed or ignored (we can't possibly read the entire contents of every order) and whole beans will be sent.

Roaster's Notes

Nuts and chocolate seem to be a perfect match in coffee.

But not just any type of nuts, we have gone hunting for that elusive hazelnut to provide a stylish, refined flavor profile that really stands up in the cup.

Surprised at how well this coffee cuts through milk without harsh or sharp edges.

(JUL21SL)

Nuts and chocolate seem to be a perfect match in coffee.

But not just any type of nuts, we have gone hunting for that elusive hazelnut to provide a stylish, refined flavor profile that really stands up in the cup.

Surprised at how well this coffee cuts through milk without harsh or sharp edges.

SKU JUL21SL
Shipping Weight 1.0000kg
Shipping Width 0.050m
Shipping Height 0.140m
Shipping Length 0.090m
Shipping Cubic 0.000630000m3

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