July 2019 Secret Label

$26.00
  • Acidity: Citrus, juicy, balanced.
  • Body: Rich and syrupy.
  • Aroma: Cocoa, nuts, black fruits
  • Flavour: Mandarin, orange, hazelnut, almond, walnut, dark cocoa, brown sugar, brown spices
  • Aftertaste: Complex, dark cocoa, long finish with orange acidity

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1kg of specialty grade, medium roasted, arabica whole coffee beans. 

Our July 2019 Secret Label is now available for a limited time and we think this month represents amazing value for money.

Without revealing too much, we will say July's Secret Label has African origins, it's fresh crop having just landed.

We don't often get the opportunity to run offers using African coffees - often in short supply, but for those that know, African coffees produce intensity and complexity that's on another level - a reason they command a premium in the market.

Mandarin, orange, apricot, toasted hazelnut, dark cocoa, toasted almond, walnuts, brown spices, brown sugar, long cocoa finish, this is an 86 point coffee that sells for $50+ in the retail market.

We have been drinking this coffee for the last 3 weeks, mostly as milk-based espresso. As it's fresh crop, it has some lively acidity that with a bit rest post-roast will open up and reveal it's layers. 

Lovers of milk-based espresso beverages will adore it's bold complexity and there's something moorish about orange and dark cocoa in the finish.

There's all sorts of new notes jumping out of the cup offering up delicious lingering nuts, fruits and rich cocoa. It's at times sweet and powerful with nut and cocoa elements tempering fruits nicely.

Buy as much as you want - we will keep on roasting it every day until the lot runs out.

Please note, some of our Secret Label offers have been sold out within two(2) weeks, so there is no guarantee the offer will remain open for the entire month. If you are considering this coffee, grab it soon to avoid disappointment.

Why the secrecy ?

Well, 2 reasons actually.

Firstly, the coffee industry is full of imitators - so why should we have our hard work copied.

Secondly, we are removing bias - at one point in time, most of you have probably tried a coffee from these origins and naturally assume that's what they all taste like......

Well, the fact is not all coffees are created equal and this has been specially selected as it offers something a bit different to other coffees in our store.

Close your eyes, open your mind and put your faith in our hands.........try it - let the coffee stand up and be judged on it's performance, not any previous ideas you may have held about coffees from this origin.

The excitement is about the unknown and more importantly the unexpected.

Our goal here is for you to be delighted.

A little bit about our Secret Label coffee

Only available in 1kg bags, sorry, no 500g packs.

For those of you wondering why we limit the promotions to just 1kg whole beans, it's due to time pressures caused by these frantic sale offers - it's impossible to cater for 12 different combinations of the same coffee and meet order dispatch timeframes.

AROMA - Stewed fruits, black fruit, cocoa

FLAVOUR - Mandarin, orange, apricot, totasted hazelnut, dark cocoa, toasted almond, walnuts, brown spices, brown sugar.

ACIDITY - Citrus, juicy, balanced.

BODY - Rich and syrupy.

BALANCE - Good balance.

AFTERTASTE - Long, cocoa finish.

OVERALL - Nice complexity with nuts and fruits.

For a limited time only - ending when the allotment has run out which may occur before the end of the month.

IMPORTANT - Whole Beans is the default - if you need ground coffee, you must select your desired grind type before adding the item to your cart - please do not place grind comments in the delivery instructions as these may be missed or ignored (we can't possibly read the entire contents of every order) and whole beans will be sent - it's important to have accurate order picking.

Roaster's Notes

This month's Secret Label has been a while in the planning as we never seem to have enough holdings of African coffees to run a promotion. We sell a lot of single origin coffees every day from various African origins such as Kenya, Ethiopia, Tanzania, Rwanda and Burundi, so it's critical that we manage our raw coffee inventories carefully.

This coffee was sourced specifically for the Secret Label program and it's super-fresh having just landed. As with many fresh crops, the acidity is lively, but will settle and open up nicely as the coffee de-gasses and develops post-roast.

We have been drinking this coffee for a few weeks now and it just keeps on improving with age.

Best with milk to balance the complex acids.

You won't often see an African coffee of this calibre in our store at this price - grab it why you can.

(JUL19SL)

This month's Secret Label has been a while in the planning as we never seem to have enough holdings of African coffees to run a promotion. We sell a lot of single origin coffees every day from various African origins such as Kenya, Ethiopia, Tanzania, Rwanda and Burundi, so it's critical that we manage our raw coffee inventories carefully.

This coffee was sourced specifically for the Secret Label program and it's super-fresh having just landed. As with many fresh crops, the acidity is lively, but will settle and open up nicely as the coffee de-gasses and develops post-roast.

We have been drinking this coffee for many weeks now and it just keeps on improving with age.

Best with milk to balance the complex acids.

You will never see an African coffee in our store at this price - grab it why you can.

SKU JUL19SL
Shipping Weight 1.0000kg
Shipping Width 0.050m
Shipping Height 0.140m
Shipping Length 0.090m
Shipping Cubic 0.000630000m3

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