January 2020 Secret Label

$26.00
  • Acidity: sparkling, balanced with fruit sweetness.
  • Body: juicy, full, syrupy.
  • Aroma: baker's cocoa
  • Flavour: apple, brown sugar, caramel, cocoa, praline.
  • Aftertaste: deep body, long finish with soaring sweetness

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1kg of specialty grade, medium roasted, arabica coffee beans. 

Our January 2020 Secret Label is now available for a limited time in 1kg packs of whole beans (default), or select your preferred grind setting to be ground from freshly roasted coffee beans (please ensure you select the grind before adding to the cart).

We have paired two very different coffees this month to create a nicely rounded and well balanced blend. Rarely would these coffees be joined like this, so we are pleased with the cup outcome.

There's a zesty fruit note in this coffee that's delicious and at times surprising - especially for fully washed high-grade arabicas. The fruit-forward notes have a tropical and almost summer theme but it's the deep cocoa body and rounded salted caramel flavours that really give this coffee some shine.

Brown sugar, apple, soft florals, cocoa, caramel and praline with a deep body and long finish.

Buy as much as you want - we will keep on roasting it every day until the lot runs out.

Please note, some of our Secret Label offers have often been sold out within two(2) weeks, so there is no guarantee the offer will remain open for the entire month - in fact for December it will most likely finish early.

Why the secrecy ?

Well, 2 reasons actually.

Firstly, the coffee industry is full of imitators - so why should we have our hard work copied.

Secondly, we are removing bias - at one point in time, most of you have probably tried a coffee from these origins and naturally assume that's what they all taste like......

Well, the fact is not all coffees are created equal and this has been specially selected as it offers something a bit different to other coffees in our store.

Close your eyes, open your mind and put your faith in our hands.........try it - let the coffee stand up and be judged on it's performance, not any previous ideas you may have held about coffees from this origin.

The excitement is about the unknown and more importantly the unexpected.

Our goal here is for you to be delighted.

A little bit about our Secret Label coffee

Only available in 1kg bags, sorry, no 500g packs.

For those of you wondering why we limit the promotions to just 1kg whole beans, it's due to time pressures caused by these frantic sale offers - it's impossible to cater for 12 different combinations of the same coffee and meet order dispatch timeframes.

AROMA - bakers cocoa

FLAVOUR - apple, brown sugar, caramel, cocoa, praline,

ACIDITY - sparkling, balanced with fruit sweetness.

BODY - juicy, full, syrupy.

BALANCE - nice mid-palate and complexity.

AFTERTASTE - long with soaring sweetness.

OVERALL - Sweet, fruit-driven flavours with balanced cocoa and caramel.

For a limited time only - ending when the allotment has run out which may occur before the end of the month.

IMPORTANT - Whole Beans is the default - if you need ground coffee, you must select your desired grind type before adding the item to your cart - please do not place grind comments in the delivery instructions as these may be missed or ignored (we can't possibly read the entire contents of every order) and whole beans will be sent - it's important to have accurate order picking.

Roaster's Notes

Taking 2 rather different coffees that are rarely paired together, we structured a blend and roast profile designed to extract the unique fruit elements of each coffee's inherent qualities.

Surprisingly sweet and well balanced. A coffee for any time of the day.

Enjoy.

(JAN20SL)

Taking 2 rather different coffees that are rarely paired together, we structured a blend and roast profile designed to extract the unique fruit elements of each coffee's inherent qualities.

Surprisingly sweet and well balanced. A coffee for any time of the day.

Enjoy.

SKU JAN20SL
Shipping Weight 1.0000kg
Shipping Width 0.050m
Shipping Height 0.140m
Shipping Length 0.090m
Shipping Cubic 0.000630000m3

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