December 2019 Secret Label

$26.00
  • Acidity: Crisp malic with fruit sweetness.
  • Body: Bold, full, syrupy.
  • Aroma: Cocoa, berries
  • Flavour: Red ripe cherries, dark berries, dark cocoa, rich chocolate ganache.
  • Aftertaste: Long cherry-ripe finish in milk

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1kg of specialty grade, medium roasted, arabica coffee beans. 

Our December 2019 Secret Label is now available for a limited time in 1kg packs of whole beans (default), or select your preferred grind setting to be ground from freshly roasted coffee beans (please ensure you select the grind before adding to the cart).

We wanted to share a special moment with you from this year's Secret Label program and hopefully it will make some sense as to what we have made available for this month's offering.

We'd been trying for a while to build greater awareness of the plight affecting coffee farmers around the world, especially their communities and how we can help support their cause.

The FAIRTRADE system is the only genuine program that guarantees decent prices are paid to farmers and what is not always evident is the extensive, additional support work undertaken by FAIRTRADE within farming communities on education, training and assistance programs - on the ground in the areas that need it most.

In September we crafted a Secret Label coffee blend from FAIRTRADE Organic lots that were not from our traditional portfolio. It was a big challenge that at times we thought was not going to be possible as there were only a small, limited range of certified coffees available - a risk in that we didn't have the same flexibility in crafting the finished product compared to the broader range of non-certified coffees.

The result exceeded our expectations. The coffee was lovely and the feedback was overwhelming - a win all round.

As customers asked for more after September, we decided to go back to the brokers and try to secure another bundle.

So, this month we are going to do a similar exercise to September - run fully certified FAIRTRADE Organic coffees, we pay the added levies to support the farmers and you enjoy the coffee - a great initiative that gives back to farmers.

Red cherries, dark cocoa, rich chocolate ganache, big bold body with a long cherry-ripe finish in milk.

This coffee punches dark chocolate notes through milk with surprising ease.

Buy as much as you want - we will keep on roasting it every day until the lot runs out.

Please note, some of our Secret Label offers have often been sold out within two(2) weeks, so there is no guarantee the offer will remain open for the entire month - in fact for December it will most likely finish early.

If you are considering this fully certified FAIRTRADE and Organic coffee, grab it soon to avoid disappointment.

Why the secrecy ?

Well, 2 reasons actually.

Firstly, the coffee industry is full of imitators - so why should we have our hard work copied.

Secondly, we are removing bias - at one point in time, most of you have probably tried a coffee from these origins and naturally assume that's what they all taste like......

Well, the fact is not all coffees are created equal and this has been specially selected as it offers something a bit different to other coffees in our store.

Close your eyes, open your mind and put your faith in our hands.........try it - let the coffee stand up and be judged on it's performance, not any previous ideas you may have held about coffees from this origin.

The excitement is about the unknown and more importantly the unexpected.

Our goal here is for you to be delighted.

A little bit about our Secret Label coffee

Only available in 1kg bags, sorry, no 500g packs.

For those of you wondering why we limit the promotions to just 1kg whole beans, it's due to time pressures caused by these frantic sale offers - it's impossible to cater for 12 different combinations of the same coffee and meet order dispatch timeframes.

AROMA - Cocoa, berries

FLAVOUR - Red ripe cherries, dark berries, dark cocoa, rich chocolate ganache.

ACIDITY - Crisp malic with fruit sweetness.

BODY - Bold, full, syrupy.

BALANCE - Strong mid-palate.

AFTERTASTE - Long cherry-ripe finish in milk.

OVERALL - Sweet, nuanced, powerful dark chocolate notes punching through milk.

For a limited time only - ending when the allotment has run out which will occur before the end of the month.

IMPORTANT - Whole Beans is the default - if you need ground coffee, you must select your desired grind type before adding the item to your cart - please do not place grind comments in the delivery instructions as these may be missed or ignored (we can't possibly read the entire contents of every order) and whole beans will be sent - it's important to have accurate order picking.

Roaster's Notes

Working with organic coffees always brings a degree of unexpected results - the coffees can have some pockets of wild, searing fruits that just dance wonderfully in the cup - we call it the X-factor.

This fully certified FAIRTRADE Organic coffee is a beautiful example of berries, dark chocolate and that irresistible cherry-ripe finish in milk. We love how it punches rich dark chocolate through milk with incredible ease.

Support the coffee farmers, buy FAIRTRADE and we pay the audited levies to ensure it's going back to coffee farming communities.

Enjoy.

(DEC19SL)

Working with organic coffees always brings a degree of unexpected results - the coffees can have some pockets of wild, searing fruits that just dance wonderfully in the cup - we call it the X-factor.

This fully certified FAIRTRADE Organic coffee is a beautiful example of berries, dark chocolate and that irresistible cherry-ripe finish in milk.

We love how it punches rich dark chocolate through milk with incredible ease.

Support the coffee farmers, buy FAIRTRADE and we pay the audited levies to ensure it's going back to coffee farming communities.

Enjoy.

SKU DEC19SL
Shipping Weight 1.0000kg
Shipping Width 0.050m
Shipping Height 0.140m
Shipping Length 0.090m
Shipping Cubic 0.000630000m3

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