December 2018 Secret Label

$25.00
  • Acidity: Juicy, balanced, sweet
  • Body: Full and heavy.
  • Aroma: Bakers Cocoa
  • Flavour: Cocoa, caramel, dark berries.
  • Aftertaste: Long dark chocolate

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1kg of specialty grade arabica whole coffee beans. 

Our December 2018 Secret Label is now available for a limited time - a seasonal blend of specialty grade microlot coffees.

This month we are driving Secret Label into a different direction.

Historically, we have gone hunting for interesting single origin lots, however, this month we wanted to showcase the skills and craft of blending coffee.

Blending is not easy, in fact it's really quite difficult as often coffees mixed together can cancel out certain attributes or characteristics, differing acids react or diffuse, flavours mutate or the cup ends up unbalanced.

When blending coffees, I'm often losing far more often than I'm winning and hence when you do strike up something decent, it's worth celebrating.

December's Secret Label is a powerhouse of flavour.

Strong, mid-palate notes of cocoa, caramel and rich berries with a refined acid profile and an amazing long finish of dark chocolate.

This Secret Label is, dare we say it...... a symphony of coffee engineering with deceptive complexity, ballsy mid-palate and wrapped in a silky smooth body.

It's a full package of everything we love about classic coffee flavours without going too far with fruits.

It's Xmas, we've had a big, heavy hitting year, so why not give something back by offering the December Secret Label at a ripper price - it throws shade on coffees sold at twice the price.  

Continuing the Xmas theme, ground packs will be available to order this time, but please be aware we DO NOT hold ground coffee inventory on any coffees, including this December Secret Label.

Each ground order requires considerable time and effort - a manual task to open, grind and seal each bag. Peak times (in the early days of a promotion) or late afternoon orders for ground coffees may involve a delay of up to 1x business day if we don't have sufficient time to grind the coffees.

Here's what you can expect in the cup:-

  • Silky and full body.
  • Powerful flavours of cocoa, caramel and rich berries upfront.
  • Fruity aroma.
  • Superbly balanced.
  • Refined, sweet acidity.
  • Long dark chocolate finish.

Buy as much as you want - we will keep on roasting it every day until the lot runs out.

PLEASE NOTE : customers have been contacting us towards the end of each month complaining that we have run out of a promotional coffee.

These promotions are incredibly popular and the coffee sells fast in a short period of time - it's not an endless supply and we can't possibly crystal ball how long it will last. We do our best to reach 3 weeks and that's often a real stretch.

Why the secrecy ?

Well, 2 reasons actually.

Firstly, the coffee industry is full of imitators - so why should we have our hard work copied.

Secondly, we are removing bias - at one point in time, most of you have probably tried a coffee from this origin and naturally assume that's what they all taste like and moved on.

Well, the fact is not all coffees are created equal and this is a different lot to what we have offered in our store.

Close your eyes, open your mind and put your faith in our hands.........try it - let the coffee stand up and be judged on it's performance, not any previous ideas you may have held about coffees from this origin.

The excitement is about the unknown and more importantly the unexpected.

Our goal here is for you to be delighted.

A bit about the December Secret Label coffee

Only available in 1kg bags, sorry, no 500g packs.

For this month only, we are extending the options on this Secret Label to allow selection of Ground Packs.

For those of you wondering why we limit the promotions to just 1kg whole beans, it's due to extreme time pressures caused by huge spikes in orders - it's impossible to cater for 12 different combinations of the same coffee and meet our order dispatch timeframes.

AROMA - Fruit and bakers cocoa.

FLAVOUR - Cocoa, caramel, dark berries

ACIDITY - Balanced and juicy.

BODY - Full.

BALANCE - Rich complexity and texture.

AFTERTASTE - Long dark chocolate.

OVERALL - Clean cup, sweet finish, classic flavour.

For a limited time only - ending when the allotment has run out.

IMPORTANT - Whole Beans is the default - if you need ground coffee, you must select your desired grind type before adding the item to your cart.

Roaster's Notes

We were surprised at the bold flavours of this blend.

All too often blends end up bland or mediocre but this one hits the right spots at the right times.........moorish.

(DEC18SL)

December's Secret Label is a powerhouse of flavour. Strong, mid-palate notes of cocoa, caramel and rich berries with a refined acid profile and an amazing long finish of dark chocolate.

This Secret Label is, dare we say it...... a symphony of coffee engineering with deceptive complexity, ballsy mid-palate and wrapped in a silky smooth body.

It's a full package of everything we love about classic coffee flavours without going too far with fruits.

SKU DEC18SL
Shipping Weight 1.0000kg
Shipping Width 0.050m
Shipping Height 0.140m
Shipping Length 0.090m
Shipping Cubic 0.000630m3

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