Black, white, kraft and green bags
Let's be upfront here - packaging coffee is not easy or simple when you are running under the pump having to roast, pack and send in just a few short hours every day, especially for our business as we don't do long continuous runs of the same coffee to load up warehouse shelves.
Our coffee is fresh roasted in the mornings, packed before lunchtime and it's being placed into cartons for dispatch in the afternoons - it's an incredibly fast-paced process with no time to spare.
Some coffee companies only roast 1 or 2 days a week and they roast barely 2 or 3 different coffees because their business is a lot simpler - cafes.
But at mycuppa, we do more than 20+ different coffees every day, 5 days a week and these coffees often need to be packed into 4 or 5 different styles of packaging bags.
As I said, its not simple or easy, despite using 3x fast packaging stations.
So in our rush to get things moving throught the warehouse, we may from time to time pack a few extra or a few short as it's always just a crystal ball guesstimate as to how many kilos to roast each morning and what bags to pack them into - a very imprecise science.
We are also moving towards a more standardised style of packaging and testing the new innovations in recyclable materials, which means there are times when the bag might look different, but the coffee inside is the same.
You may notice on some occassions that the coffee bags containing your fresh roasted beans are packed in a matt white bag with pencil Roast Date instead of the traditional mycuppa custom bag with the date indicators on the front or rear of the coffee bag.
Please do not be alarmed or concerned - it's the correct and appropriate coffee from us.
One of the key problems we face is the long lead time from our supplier of custom green mycuppa coffee bags. Sometimes it can be 17+ weeks.
We also roast a lot of different coffees each day for both us and some of our clients who engage us for Private Label or Contract Roasting.
Typically, our clients may require a plain white coffee bag and for efficiency (or urgency) we may roast additional quantity for our mycuppa store if we have recieved an unusually high number of orders for that particular coffee during the day to ensure our coffee is available at the right time for our customers.
Our biggest challenge is to roast all of the coffees and keep up - we are constantly moving coffee out the door that was roasted last night and it's too fresh.
This is basically a trade-off between having a super fresh coffee shipped out the door NOW versus having the time available to repack coffees in different bags - we run really fast and the most important performance metric for the mycuppa team is to ensure all orders are processed and sent out by the end of the day - we have a zero tolerance for delays because we know you need your coffee ASAP.
There is a significant shift underway for coffee bag packaging, or more specifically, the materials used for the construction of the coffee bags.
Currently, most recyclable coffee bags come with some negatives or compromises - like poor oxygen barrier protection or low thermal hydroscopic properties. This means the coffee in the bag will not be as good compared to traditional coffee bag packaging that uses a metallized foil layer.
Unfortunately, there's a lot of "stretched truths" in coffee packaging being marketed by opportunistic companies playing to the consumers with an environmental concern.